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Fishing memories “its official” |
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The Children's Society.org.uk |
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Mathematically proven: simpler childhoods make better memories |
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09 July 2008 |
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Children today are more likely to remember a sunny family day at the seaside than playing with the latest digital must-haves, according to a mathematical equation released today. |
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Launching the start of Childhood Memories Month in July, the good memory formula was created for The Children’s Society to help the public contribute their favourite memory as part of the charity’s investigation into experiences of childhood, past and present. |
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Psychology expert and former Cardiff University professor, Dr Cliff Arnall, who developed the formula, attributes love, simple low cost activities, carefree living, weather patterns, friends and a touch of ‘magic’ as the major contributors of a good memory. It also considers rehearsal , where family members reminisce over past events repeatedly over a long period of time, encouraging a memory otherwise forgotten. In mathematical terms: |
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Dr Arnall said: “Time spent with family, building sandcastles and ‘playing out’ resonate with us more than solitary experiences. Based on this memory blueprint, children today are more likely to remember camping “fishing trips” over completing a computer game or being given the latest ‘must have’ premium priced toy.” |
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Childhood Memories Month is part of the charity’s ongoing Hundreds and Thousands of Childhood Memories campaign which aims to collect the nation’s favourite childhood stories, to help the charity chart how childhood has changed over the decades. To share your favourite memory, visit www.hundredsandthousands.org.uk |
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To date The Children’s Society has asked 6,429 adults, via a nationwide search, and a host of celebrities, including Debra Stephenson, Sophie Ellis-Bextor and Sir Terry Wogan, for their most treasured moments . A third of those who grew up in the early 1900s rated family experiences the most special, sharing similar sentiments as those who grew up in the mid and late century. These findings are supported by memories captured from 25,000 people across the country at 10 regional roadshows. The overwhelming memory was that of childhood games played with friends and picnics at the beach rather than material games. |
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Good Memory Formula explained: |
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(Love x Carefree Living) + Simplicity + Weather + Magic |
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